About Riviana

Riviana Foods Inc., like New World Pasta, is part of the Ebro Foods group of companies. Riviana is America's first family of rice brands. For nearly a century, Riviana has been processing, marketing and distributing rice and rice products throughout the United States and around the world. Its brands include Mahatma®, Minute®, Success®, Carolina®, River® and Gourmet House®.

As America's leading rice company, Riviana sells more branded and private label rice products to the retail grocery trade than any other company. It is the only company that produces and markets every best-selling type of rice including:

  • Regular white milled rice
  • Parboiled rice
  • Precooked rice
  • Prepared rice mixes
  • Ready-to-serve rice
  • Aromatic rice
  • Wild rice
  • Brown rice

Since its founding in 1911, the Houston-based company has built its reputation on producing the most nutritious and wholesome products in the market today and is committed to leading the rice industry with innovative foods that save consumers time and money.

Riviana is the technology leader in the industry. Through its long history, Riviana has been responsible for many innovations in modern packaged rice. In the 1930s, Riviana was the first company in America to package rice in cellophane and kraft bags. The Minute® Rice brand was the nation's first precooked rice made available to consumers in 1946. In 1971, its Research and Development team pioneered the creation of quick-cooking parboiled rice with Success® boil-in-bag rice.

As a wholly owned subsidiary of Ebro Foods, the leading Spanish food group, Riviana's global perspective draws upon the resources of the world's largest rice company. This relationship provides access to a worldwide network of raw product sources, research and development capability, leading-edge technology and product innovations.